Cristina Murphy

Group Art Supervisor

Ad Campaign

CLIENT: Franklin Mutual Insurance

PROJECT: New Insurance Ad Campaign

BRIEF: Following the success of their last campaigns, homeowners insurance and renters insurance, the client wanted to redesign their look and feel to appeal to a younger audience.

SOLUTION: Created a new, contemporary campaign that focused on the ideals and motivations of the target audience. These big, poster-like ads look at various life situations from the target audience’s own point of view. They connect to the attitude of the viewer to generate response and action.

Below is a photo of a Hoboken, NJ transit poster:

Cohabitation Isurance Transit Poster

Out Of Home – Transit Poster

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