CLIENT: Franklin Mutual Insurance
PROJECT: New Insurance Ad Campaign
BRIEF: Following the success of their last campaigns, homeowners insurance and renters insurance, the client wanted to redesign their look and feel to appeal to a younger audience.
SOLUTION: Created a new, contemporary campaign that focused on the ideals and motivations of the target audience. These big, poster-like ads look at various life situations from the target audience’s own point of view. They connect to the attitude of the viewer to generate response and action.
Below is a photo of a Hoboken, NJ transit poster:
Out Of Home – Transit Poster