CLIENT: Franklin Mutual Insurance
PROJECT: Renters Insurance Advertising
BRIEF: Thanks to the success of their homeowners insurance campaign, the client decided to expand their market for apartment renters insurance.
SOLUTION: I created a conceptual ad, with a clear message: a renter can protect their expensive stuff for a cheap monthly cost. Following the success of this print magazine ad, the client expanded the advertising to transit posters, Geo-targeted online digital advertising and Pandora digital radio ads.
Below is a leaderboard banner, created in Photoshop as an animated Gif (if you have an ad blocker enabled on your browser, it needs to be turned off to view the Gif):
A photo of a transit poster located at Hudson Bergen Light Rail: