CLIENT: Franklin Mutual Insurance
PROJECT: Insurance Ad
BRIEF: This client has a unique, Open Perils homeowners insurance policy, meaning there is a short list of what’s not covered, while everything else is covered. Since most people don’t know about this type of coverage, my challenge was to come up with an informative concept and design, to entice prospective policy holders.
SOLUTION: After some brainstorming, I came up with the “holes” concept and line. I created the visual by making holes in a piece of paper, shooting a photo and manipulating it in Photoshop. Later the client asked for billboards and digital ads to complete the campaign.
Here is a photo of the billboard: