Cristina Murphy

Group Art Supervisor

Mutual Insurance Ad Campaign

CLIENT: Franklin Mutual Insurance

PROJECT: Insurance Ad Campaign

BRIEF: This client was previously word of mouth only. They were looking for an ad campaign to help get their name, and their services, out to the public.

SOLUTION: Created the “It Just Makes Sense” concept and campaign. Being a mutual insurance company, it is not owned or controlled by a large financial institution, nor do they have any stockholders. The primary responsibility of the company is to the policyholders. The policy holders needs come first, whether they own a home, business or co-habitate with a partner. “That’s insurance that make sense.”

This powerful message, matched with vibrant colors and stylized images drawn in Illustrator, is an attention grabber.

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