CLIENT: Radiology Affiliates Imaging
BRIEF: After designing their sales kit, RAI wanted some ads created to raise awareness of breast cancer screening and promote their Suite for Women’s Imaging. They have state-of-the-art equipment and some of the best radiologists in the area.
SOLUTION: Two typographical ad concepts were developed and utilized. For both concepts, I designed visuals with a whimsical play on words. The first ad made it clear that RAI has the Best Breast Experts! In the second ad, I made use of the fact that in one year, 50,000 women came to RAI for their mammography. That’s: 100,000 Breasts, 50,000 Women, 1 Woman at a Time.
The ads ran in newspapers and magazines.