Cristina Murphy

Group Art Supervisor

Sales Kit Folder

CLIENT: Radiology Affiliates Imaging

PROJECT: Sales Kit Folder

BRIEF: After deciding to open a second state of the art office, the client was looking to do some re-branding. They wanted to start with a sales kit, which was to be handed out on grand opening day.

SOLUTION: To help them stand out from their competitors, I created a minimalist look with less copy and big visuals.  I also added a die-cut folder, stuffed with tabbed sell sheets. For a finishing touch, the piece was printed on elegant, McCoy Silk paper.

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