Cristina Murphy

Group Art Supervisor

Trades Show Panels

CLIENT: Kalustyan – a wholesale spice company

PROJECT: Trade Show Panels

BRIEF: Following the success of the first IFT Food Expo they attended, the client was looking for a new trade show design. They wanted something different. Something that stood out from the standard usage of spice bottles and herb plants in the ads of their competitors. A look that portrayed the effects of their innovative techniques to maintain the freshness and flavor of their products.

SOLUTION: Created the “Flavor Burst” concept. Using Photoshop I designed silhouettes of people. Each silhouette is bursting with intense tastes and scents, which is the effect of superior quality spices, essential oils and dehydrated vegetables.

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© 2024 Cristina Murphy