Cristina Murphy

Group Art Supervisor

Hospital Ad Campaign

CLIENT: St. Mary’s Hospital

PROJECT: Advertising Campaign

BRIEF: A new look for the hospital’s branding ads. Something simplistic and sophisticated with more visual impact and less copy. The client also wanted the ads built around the hospital’s recognition as, Top Performer on Key Quality Measures from the Joint Commission.

SOLUTION: Using impactful visuals and nice color combinations, the “Quality” campaign was born. For each hospital division, I designed an ad to emphasize quality care, close to home. The campaign has run in newspapers, magazines and out-of-home posters.

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