{"id":393,"date":"2016-08-31T15:17:14","date_gmt":"2016-08-31T19:17:14","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=393"},"modified":"2020-08-10T16:52:28","modified_gmt":"2020-08-10T20:52:28","slug":"hospital-ad-campaign","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/hospital-ad-campaign\/","title":{"rendered":"Hospital Ad Campaign"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> St. Mary&#8217;s Hospital<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> Advertising Campaign<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>A new look for the hospital&#8217;s branding ads. Something simplistic and sophisticated with more visual impact and less copy. The client also wanted the ads built around the hospital&#8217;s recognition as, <em>Top Performer on Key Quality Measures from the Joint Commission.<\/em><span style=\"color: #72a6a1;\"><br \/>\n<\/span><\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION: <\/span><\/strong>Using impactful visuals and nice color combinations, the &#8220;Quality&#8221; campaign was born. For each hospital division, I designed an ad to emphasize <em>quality care, close to home<\/em>. The campaign has run in newspapers, magazines and out-of-home posters.<strong><span style=\"color: #72a6a1;\"><br \/>\n<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: St. Mary&#8217;s Hospital PROJECT: Advertising Campaign BRIEF: A new look for the hospital&#8217;s branding ads. Something simplistic and sophisticated with more visual impact and less copy. The client also wanted the ads built around the hospital&#8217;s recognition as, Top Performer on Key Quality Measures from the Joint Commission. SOLUTION: Using impactful visuals and nice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,4,15,12],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/393"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":9,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/393\/revisions\/905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/392"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}