{"id":294,"date":"2016-08-19T00:29:29","date_gmt":"2016-08-19T04:29:29","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=294"},"modified":"2020-08-10T16:55:34","modified_gmt":"2020-08-10T20:55:34","slug":"ad-campaign","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/ad-campaign\/","title":{"rendered":"Ad Campaign"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> Franklin Mutual Insurance<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> New Insurance Ad Campaign<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>Following the success of their last campaigns, <a href=\"http:\/\/cristina-murphy.com\/wordpress\/homeowners-insurance-ad\/\">homeowners insurance<\/a> and <a href=\"http:\/\/cristina-murphy.com\/wordpress\/renters-insurance-print-digital-radio-transit-advertising\/\">renters insurance<\/a>, the client wanted to redesign their look and feel to appeal to a younger audience.<\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION: <\/span><\/strong>Created a new, contemporary campaign that focused on the ideals and motivations of the target audience. These big, poster-like ads look at various life situations from the target audience&#8217;s own point of view. They connect to the attitude of the viewer to generate response and action.<\/p>\n<p>Below is a photo of a Hoboken, NJ transit poster:<\/p>\n<div id=\"attachment_300\" style=\"width: 1410px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-300\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-300 size-full\" src=\"http:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster.jpg\" alt=\"Cohabitation Isurance Transit Poster\" width=\"1400\" height=\"930\" srcset=\"https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster.jpg 1400w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster-300x199.jpg 300w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster-768x510.jpg 768w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster-1024x680.jpg 1024w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster-1240x824.jpg 1240w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/cohabitation-insurance-transit-poster-508x337.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><p id=\"caption-attachment-300\" class=\"wp-caption-text\">Out Of Home &#8211; Transit Poster<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: Franklin Mutual Insurance PROJECT: New Insurance Ad Campaign BRIEF: Following the success of their last campaigns, homeowners insurance and renters insurance, the client wanted to redesign their look and feel to appeal to a younger audience. SOLUTION: Created a new, contemporary campaign that focused on the ideals and motivations of the target audience. These [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,16,20,12],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/294"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":8,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":916,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/294\/revisions\/916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/293"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}