{"id":277,"date":"2016-08-31T00:09:19","date_gmt":"2016-08-31T04:09:19","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=277"},"modified":"2020-08-10T16:53:52","modified_gmt":"2020-08-10T20:53:52","slug":"renters-insurance-print-digital-radio-transit-advertising","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/renters-insurance-print-digital-radio-transit-advertising\/","title":{"rendered":"Renters Insurance Advertising: Print, Digital, Radio and Transit"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> Franklin Mutual Insurance<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> Renters Insurance Advertising<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>Thanks to the success of their\u00a0 <a href=\"http:\/\/cristina-murphy.com\/wordpress\/homeowners-insurance-ad\/\">homeowners insurance<\/a> campaign, the client decided to expand their market for apartment renters insurance.<\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION:\u00a0<\/span><\/strong> I created a conceptual ad, with a clear message: a renter can protect their expensive stuff for a cheap monthly cost. Following the success of this print magazine ad, the client expanded the advertising to transit posters, Geo-targeted online digital advertising and Pandora digital radio ads.<\/p>\n<p>Below is a leaderboard banner, created in Photoshop as an animated Gif <em>(if you have an ad blocker enabled on your browser, it needs to be turned off to view the Gif):<\/em><\/p>\n<div id=\"attachment_287\" style=\"width: 738px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-287\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-287 size-full\" src=\"http:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/leaderboard-banner-renters-insurance.gif\" alt=\"Leaderboard Banner Renters Insurance\" width=\"728\" height=\"90\" \/><p id=\"caption-attachment-287\" class=\"wp-caption-text\">Leaderboard Banner for Geo-targeted, Online Digital Advertising<\/p><\/div>\n<p>A photo of a transit poster located at Hudson Bergen Light Rail:<\/p>\n<div id=\"attachment_291\" style=\"width: 1410px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-291\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-291\" src=\"http:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster.jpg\" alt=\"Out Of Home Advertising - Transit Poster\" width=\"1400\" height=\"930\" srcset=\"https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster.jpg 1400w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster-300x199.jpg 300w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster-768x510.jpg 768w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster-1024x680.jpg 1024w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster-1240x824.jpg 1240w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/renters-insurance-transit-poster-508x337.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><p id=\"caption-attachment-291\" class=\"wp-caption-text\">Out Of Home Advertising &#8211; Transit Poster<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: Franklin Mutual Insurance PROJECT: Renters Insurance Advertising BRIEF: Thanks to the success of their\u00a0 homeowners insurance campaign, the client decided to expand their market for apartment renters insurance. SOLUTION:\u00a0 I created a conceptual ad, with a clear message: a renter can protect their expensive stuff for a cheap monthly cost. Following the success of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,14,16,20,12,13],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/277"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":19,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":909,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/277\/revisions\/909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}