{"id":271,"date":"2016-08-30T13:45:08","date_gmt":"2016-08-30T17:45:08","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=271"},"modified":"2020-08-10T16:54:34","modified_gmt":"2020-08-10T20:54:34","slug":"mutual-insurance-ad-campaign","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/mutual-insurance-ad-campaign\/","title":{"rendered":"Mutual Insurance Ad Campaign"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> Franklin Mutual Insurance<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> Insurance Ad Campaign<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>This client was previously word of mouth only. They were looking for an ad campaign to help get their name, and their services, out to the public.<\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION: <\/span><\/strong>Created the &#8220;It Just Makes Sense&#8221; concept and campaign. Being a mutual insurance company, it is not owned or controlled by a large financial institution, nor do they have any stockholders. The primary responsibility of the company is to the policyholders. The policy holders needs come first, whether they own a home, business or co-habitate with a partner. &#8220;That&#8217;s insurance that make sense.&#8221;<\/p>\n<p>This powerful message, matched with vibrant colors and stylized images drawn in Illustrator, is an attention grabber.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: Franklin Mutual Insurance PROJECT: Insurance Ad Campaign BRIEF: This client was previously word of mouth only. They were looking for an ad campaign to help get their name, and their services, out to the public. SOLUTION: Created the &#8220;It Just Makes Sense&#8221; concept and campaign. Being a mutual insurance company, it is not owned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,16,12],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":7,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":912,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/271\/revisions\/912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}