{"id":200,"date":"2016-09-01T01:07:13","date_gmt":"2016-09-01T05:07:13","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=200"},"modified":"2020-08-10T16:50:51","modified_gmt":"2020-08-10T20:50:51","slug":"mammography-ads","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/mammography-ads\/","title":{"rendered":"Mammography Ads"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> Radiology Affiliates Imaging<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> Ads<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>After designing their <a href=\"http:\/\/cristina-murphy.com\/wordpress\/sales-kit-folder\/\">sales kit<\/a>, RAI wanted some ads created to<span style=\"color: #72a6a1;\"><span style=\"color: #000000;\"> raise awareness of breast cancer screening and promote their Suite for Women&#8217;s Imaging. They have state-of-the-art equipment and some of the best radiologists in the area.<br \/>\n<\/span><\/span><\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION: <\/span><\/strong><span style=\"color: #72a6a1;\"><span style=\"color: #000000;\">Two typographical ad concepts were developed and utilized. For both concepts, I designed visuals with a whimsical play on words. The first ad made it clear that RAI has the <em>Best Breast Experts<\/em>! In the second ad, I made use of the fact that in one year, 50,000 women came to RAI for their mammography. That&#8217;s: <em>100,000 Breasts, 50,000 Women, 1 Woman at a Time<\/em>.<br \/>\n<\/span><\/span><\/p>\n<p>The ads ran in newspapers and magazines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: Radiology Affiliates Imaging PROJECT: Ads BRIEF: After designing their sales kit, RAI wanted some ads created to raise awareness of breast cancer screening and promote their Suite for Women&#8217;s Imaging. They have state-of-the-art equipment and some of the best radiologists in the area. SOLUTION: Two typographical ad concepts were developed and utilized. For both [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,4,15,12],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/200"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":13,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":899,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/200\/revisions\/899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/223"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}