{"id":132,"date":"2016-08-30T18:14:36","date_gmt":"2016-08-30T22:14:36","guid":{"rendered":"http:\/\/cristina-murphy.com\/wordpress\/?p=132"},"modified":"2020-08-10T16:54:21","modified_gmt":"2020-08-10T20:54:21","slug":"homeowners-insurance-ad","status":"publish","type":"post","link":"https:\/\/cristina-murphy.com\/wordpress\/homeowners-insurance-ad\/","title":{"rendered":"Insurance Ad"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">CLIENT:<\/span><\/strong> Franklin Mutual Insurance<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #72a6a1;\">PROJECT:<\/span><\/strong> Insurance Ad<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #72a6a1;\"><strong>BRIEF:<\/strong> <\/span>This client has a unique, Open Perils homeowners insurance policy, meaning there is a short list of what\u2019s not covered, while everything else is covered. Since most people don&#8217;t know about this type of coverage, my challenge was to come up with an informative concept and design, to entice prospective policy holders.<\/p>\n<p><strong><span style=\"color: #72a6a1;\">SOLUTION: <\/span><\/strong>After some brainstorming, I came up with the &#8220;holes&#8221; concept and line. I created the visual by making holes in a piece of paper, shooting a photo and manipulating it in Photoshop. Later the client asked for billboards and digital ads to complete the campaign.<\/p>\n<p>Here is a photo of the billboard:<\/p>\n<div id=\"attachment_164\" style=\"width: 802px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-164\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-164 size-full\" src=\"http:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/homowners-insurance-billboard.jpg\" alt=\"Homowners Insurance Billboard\" width=\"792\" height=\"549\" srcset=\"https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/homowners-insurance-billboard.jpg 792w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/homowners-insurance-billboard-300x208.jpg 300w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/homowners-insurance-billboard-768x532.jpg 768w, https:\/\/cristina-murphy.com\/wordpress\/wp-content\/uploads\/2016\/08\/homowners-insurance-billboard-508x352.jpg 508w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><p id=\"caption-attachment-164\" class=\"wp-caption-text\">Homowners Insurance Out-Of-Home Billboard<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT: Franklin Mutual Insurance PROJECT: Insurance Ad BRIEF: This client has a unique, Open Perils homeowners insurance policy, meaning there is a short list of what\u2019s not covered, while everything else is covered. Since most people don&#8217;t know about this type of coverage, my challenge was to come up with an informative concept and design, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,16,20,12],"_links":{"self":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/132"}],"collection":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":18,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":911,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/posts\/132\/revisions\/911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media\/217"}],"wp:attachment":[{"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristina-murphy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}