CLIENT: Kalustyan – a wholesale spice company
PROJECT: Trade Show Panels
BRIEF: Following the success of the first IFT Food Expo they attended, the client was looking for a new trade show design. They wanted something different. Something that stood out from the standard usage of spice bottles and herb plants in the ads of their competitors. A look that portrayed the effects of their innovative techniques to maintain the freshness and flavor of their products.
SOLUTION: Created the “Flavor Burst” concept. Using Photoshop I designed silhouettes of people. Each silhouette is bursting with intense tastes and scents, which is the effect of superior quality spices, essential oils and dehydrated vegetables.